- Jim Wall | The Adventure Chronicles
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- ⚡️ Ideas Are Cheap Unless...
⚡️ Ideas Are Cheap Unless...
Jim Wall | The Adventure Chronicles
This is a story about how I ALMOST made $1.5 million.

You gotta be kidding me!
What?!
Someone did it… and it’s pretty awesome too… Damn them!
Michelle and I were at a tech startup event and I saw an app that a friend and I dreamed up years ago.
No I swear, my buddy Jordan and I started building this exact app!
Welp, looks like ya missed it.
So tragic.
Has that ever happened to you?

Here’s the app they built: “Wanderlog” (screenshot of ours further down)
A Lesson in the Obvious
Ideas are cheap.
The average person has 6K+ thoughts per day.
For many, a good number of those are business ideas that will never make it to reality.
I don’t blame them, thinking about doing something is fun, it's entertaining.
But, it can easily be a dangerous trap and a way to end up in frustration, or something worse…
The trap of the first step.
Here’s what the common advice sounds like, “just take that first step and make it happen”.
I don’t know about you, but as a runner, if I take only one step and I don’t have the next one ready, I’m gonna kiss the pavement.
The Fortune is in the Followthrough
Having an idea is step 0 and taking that first step is not enough. I’ve learned this the hard way.
To really move forward you need multiple solid next steps to follow - a strategy, a road map.
Ideas are useless to you if you are not willing to execute them, and they will find other more ambitious and brave minds to be born to reality.
I began designing a travel app called Wanderlust and my friend Jordan began coding it.
We researched and found nothing quite like it: a totally novel idea on how to design, share, and discover travel itineraries with friends and travel experts on a clickable world map.
Well, we didn’t follow-through and someone went and created Wanderlog.
My ego likes to think they stole my idea, but the truth is they didn’t know me and that nobody steals ideas.
Ideas, fantasizing, planning, and even giving the first step on a project just takes you to ZERO.
What really moves you from zero to one, is mindset and strategy.
Unexecuted Ideas Are Expensive
The founders of Wanderlog raised over $1.5 Million of funding in just their first year of business.
That’s when I learned what zero to one looks like, a hugely powerful lesson for me.
I’ve now invested 7 years and over $50K developing my mindset, skills, and learning strategies from entrepreneurs who have walked the path I want to walk.
And I’m still doing so, I’m not going to lie, it’s a constant job.
Compared to what our executed ideas look like, the investments we make to launch them make too much sense.
So, what’s your $1.5 million idea?
Let us help you launch it!
Michelle and I created a 2-day, in-person program to take you from zero to one - mastering your mindset and crafting your story to sell it to the world.
You know what they say, 2 heads think better than one, but here you will have 3 heads to work intensively on your project.
This intensive is completely personalized and we will be working only with you. We’re capping this at 5 total people.
Grab your dates here, and we’ll see you where the winter is best, Miami ☀️
The Bottom Line
The difference between a fun idea and a new source of income is a plan.
Get your dangerously brilliant idea and turn it into something real.
"An idea that is not dangerous is unworthy of being called an idea at all."
Screenshot of Our Original App

Here’s our original app “Wanderlust”
Discover how to translate your business idea into, well, a business. This also for people planning a side hustle, because these days everyone needs an extra source of income. Take a look at how this would work for you —> here.
That’s all for now my fellow adventurer.
👉 If you know someone with entrepreneurial ambitions, send this along to them. If they sign up with us, I’ll send you a gift card or other reward of your choice as a way of saying thank you.
📢 I’ll be sending you more stories a little more frequently in the coming weeks, hope you enjoy!
Keeping living your Great Adventure.
Jim Wall